Kwara’s Sugar Factory Film Studio to Launch ‘Dance Cinematic Universe’
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Kwara’s Sugar Factory Film Studio to Launch ‘Dance Cinematic Universe’
Kwara’s Sugar Factory Film Studio is set to make waves in the entertainment industry with the upcoming launch of its “Dancinematic Universe.” The project, which merges the creative elements of music videos and the cinematic storytelling of feature films through dance, is scheduled for an official unveiling in October. This innovative series promises to revolutionize the Nigerian creative landscape, blending high-energy performances with immersive storytelling.
Pilot Project: The Big Bang
The debut project within the Dancinematic Universe is a short film titled The Big Bang, set in a fictional universe. It combines dance, music, and cinematic narratives to create a unique world-building experience for viewers. This musical fantasy, inspired by a true story, follows the journey of a young creative with a vision to reshape the entertainment industry. The project aims to bring an entirely new format to Nigerian entertainment, merging transmedia storytelling and cinematic flair.
Transmedia Storytelling and World-Building
A key aspect of this initiative is its groundbreaking approach to world-building through transmedia storytelling. This method allows for the narrative to expand across multiple platforms, creating an immersive experience for the audience. According to Sugar Factory Film Studio’s Creative Director, Tunde Ayinla, professionally known as StylSlayer, this format has been modeled after global franchises like *The Boys* and Deadpool, but with an added layer of immersion tailored to Nigerian audiences.
In a statement, Ayinla explained that Sugar Factory Film Studios is positioning itself as a creative hub for intellectual properties and brands, offering a unique blend of product placement and branded content. “This is a pioneering effort to enhance the world-building of promotional storytelling,” he said.
Governor Abdulrazaq’s Support and Industry Impact
Ayinla credited Governor Abdulrahman Abdulrazaq for his visionary leadership and ongoing support of the creative sector in Kwara. The launch of the Dancinematic Universe follows closely after Kwara secured the hosting rights for the 2024 Best of Nollywood (BON) Awards. The awards event, set to attract over 500 movie stars, producers, and industry professionals to Ilorin, will take place at the iconic Sugar Factory Film Studios—a major project backed by the Abdulrazaq administration.
Ayinla emphasized that The Big Bang serves as the cornerstone of the Dancinematic Universe, creating a new market space within the Nigerian entertainment industry. “This is a first-of-its-kind project with a cross-pollinated audience. We’re excited about the potential this brings to the industry,” he stated.
Economic Projections and Job Creation
With an early revenue projection of N5.4 billion, the Dancinematic Universe has been designed as a blue ocean project, setting the studio apart from its competitors. Beyond its commercial success, the initiative is expected to create thousands of jobs for young people in Kwara, especially within the creative sector. The production aims to foster a new generation of talent, contributing to the growth of the local and national entertainment industries.
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